Case Study Maya – Ishma Abuan

Low-Ticket Sales Funnel — GoHighLevel

Course Creator · $27 Mini Course → Post-Purchase Upsell

Project Overview

CLIENT
Maya Santos — Course Creator & Online Educator for Entrepreneurs

GOAL
Build a complete sales funnel that converts cold traffic into buyers and automatically delivers course access — then upsells toward a free strategy call.

OFFER
The Content Planning Playbook — $27 self-paced mini course

The Challenge

Maya had a solid mini course ready to sell but no proper system to sell it. She was relying on manual DMs and social media links — inconsistent, time-consuming, and not scalable.

She needed a clean, professional sales funnel that could convert cold traffic into buyers automatically with a checkout process that felt trustworthy, instant course delivery on payment, and a post-purchase sequence that warmed buyers up toward her higher-ticket offer.

The goal was a complete end-to-end system, from the moment someone clicks the sales page to the moment they receive their course access and the upsell, all running without any manual effort.

What Was Built

How the System Works

Visitor lands on the sales page from social media, an ad, or an email link.
They click "Get Instant Access — $27" and are taken to the GHL checkout page to complete their purchase.
On payment, GHL fires the automation — tags the contact as a buyer, adds them to the Purchased pipeline stage, and sends Email 1 with course access instantly.
Email 2 follows on Day 2 as a friendly check-in to make sure they've started the course.
Email 3 on Day 5 introduces the upsell, a free strategy call for buyers ready to go deeper with their content strategy.
The buyer is tracked in the pipeline throughout, from Purchased to Call Booked if they take the upsell, giving Maya full visibility of her buyer journey.

Want a sales funnel like this built for your offer?

Whether you're launching a low-ticket course, a membership, or a full program, I'll build the pages, set up the automation, and make sure every step of the funnel works properly inside GHL.